FG Sport Identity

FG Sport Management is a personal brand developed for Fran González, a personal trainer originally from Motril, Granada, who has been based in Málaga for several years. Alongside his role as a manager at Go Fit sports centers, Fran wanted a distinctive identity to promote his services as a personal trainer and highlight his expertise in fitness coaching.

The goal was to create a strong, dynamic brand that reflects his professional approach and commitment to physical excellence. To establish the right visual direction, I started by curating a moodboard inspired by sports branding, personal training aesthetics, and elements of endurance and resilience. This helped define the key aspects that the brand needed to convey: strength, discipline, and progress.

Through a process of exploration, I tested various typographic and iconographic solutions, ultimately arriving at a circular logo that combines bold, structured lettering with an emblematic mountain graphic—a metaphor for overcoming challenges and pushing limits. The color palette, featuring Blue Charcoal, Cerulean Blue and White, was chosen to reinforce the energy and confidence associated with high-performance training. Fonts used: Boxing Regular, Panchang Extrabold and Bayon.

This identity extends across digital content, merchandise, and promotional materials, ensuring a cohesive and impactful presence for Fran’s personal training brand.

Fran's motto: Labor Omnia Vincit (Work conquers all).

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