Climate Edge Branding Redesign

Climate Edge, a startup in the agrotech industry founded in 2015, is dedicated to connecting smallholder farmers with the services they need to thrive. In late 2021, the company embarked on a cohesive rebranding project. Joining Climate Edge in January 2022, I was tasked with bringing this new vision to life. Our aim was to create a human-centered brand that authentically represents Climate Edge, focusing not only on the logo but also on typography, color palettes, and illustrations.

Initially, there was a strong attachment to the existing isotype (avatar), which the team was pleased with and ultimately decided to retain. We began by defining Climate Edge's core brand values: Digital, Disruptive, Exciting, Data-driven, Global, Automated, Empowering, Approachable, and Accessible. This collaborative exercise was pivotal in establishing the brand's direction, visual identity, and what it stands for.

I led multiple rounds of visual exploration, experimenting with various fonts, shapes, and colors to discover what resonated best. After two design iterations, we categorized our concepts into Technology, Business, and Sustainability themes. Further refinement through mockups allowed us to assess how these logos would perform in diverse contexts.

Ultimately, we finalized the new logo, which embodies Climate Edge's core values: Dynamic, Empowering, and Communicative. Retaining the old isotype, we introduced the Heebo font and an Aquamarine color palette for the logo. This refreshed brand identity will guide all of Climate Edge's corporate elements and products, including Brand Guidelines, the website, and the app.

For a closer look at our initial explorations, you can download a PDF presentation from the bottom of this page.