Able CDP Website + Desktop App + Styleguide

Able CDP (Customer Data Platform) integrates website tracking data with server-side sources to compile complete customer journeys. It then makes this data accessible by sending it to marketing APIs and analytics software, providing actionable insights.

In May 2022, Able CDP reached out to me to review their website and desktop app. At that time, there was no established brand. I designed a new logotype and developed style guides and components for the desktop app and website, applying Atomic Design principles.

Below are the visuals for wireframes, initial iterations, final designs for main pages, and the style guide.