Startup Startup

Startup Startup began at reed.co.uk’s biannual Hack Day in Halloween 2014, initiated to diversify the company’s portfolio. Our team envisioned a platform connecting talented individuals with budding startups. We developed a prototype and an elevator pitch during the intense 36-hour event, ultimately winning the judges' approval.

After extensive persona research, the platform evolved from a simple landing page to a robust MVP, which grew to include over 10,000 members from 100 countries and 1,000 startups and ideas. Launched in June 2015 and concluding in May 2016, Startup Startup attracted 150,000 users who collectively spent over 10,000 hours engaging with the community.

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