Maate! Website + Social Platform

Maate! was born as a digital platform designed to help young men maintain social connections by facilitating the organization of virtual group activities. Launched in autumn 2020, during a period marked by education disruptions and unemployment due to COVID-19, many young men faced the risk of social isolation from their peers. Maate! aimed to simplify the process of staying connected, making it effortless to catch up and engage in activities such as team trivia, virtual escape rooms, and card games.

Developed by Orbit29, a digital product team specializing in men’s issues, I led the branding, website, and web app design for the project. Here are the primary visuals showcasing the website and user journey.