Launchpad Branding Redesign

Launchpad, a business accelerator supported by BP, is dedicated to scaling businesses that promote cleaner energy worldwide. In response to their need for a new brand identity that conveys innovation, youthfulness, energy, and freshness, I conducted thorough research, brainstorming, and presented multiple proposals. After refining the concepts, the final version was chosen. This identity will now be implemented across various media platforms including their website, promotional materials, and print.