Element Human Website – Homepage
User interface design for Element Human Website’s Homepage. A content-heavy landing page which outlines the concept, market proposition and features of Element Human’s products.
The Project
Element Human required a responsive website to showcase their product, a platform that captures emotion and behavior across digital experiences. Crafting a compelling UX design was paramount to engage users effectively, convey the platform's value, and facilitate storytelling in a straightforward manner.
Wireframing was a collaborative effort involving User Experience, User Interface/Visual Design, and Customer Experience teams. My approach centered around designing the Homepage first, using a consistent UI kit that included navigation elements, buttons, paragraph styles, and heading hierarchies (H1, H2, H3). These standardized styles informed the design of all subsequent pages.
I utilized Sketch and Zeplin for designing and collaborating on the visuals, and Marvel for prototyping to visualize interactions and gather feedback. Final designs were then handed over to our Webflow developer for implementation.
In essence, the challenge was to create a visually appealing and user-friendly design for a typically complex industry - Research.
The Project
