Compuco Branding Redesign & Guidelines

Compuco, formerly Compucorp, specializes in crafting bespoke digital solutions that empower nonprofit, educational, and membership organizations to foster positive change in the world.

Creating a human-centered brand for Compuco was a collaborative effort. While the Marketing team developed the core concept of the brand strategy, I focused on giving the brand a fresh visual identity. The previous logotype no longer aligned with the company's values in its current design approach. In initial explorations, I experimented with various fonts, colors, and shapes. It was clear that the old, dated font and cool blue tones did not convey the warmth and personality we aimed for.

Ultimately, we selected Fredoka One as our primary font for the logo—a round and playful typeface that strikes a balance between clean, legible design and a warm, human touch. I iterated on the emblem (C:/, a nod to computer roots) until arriving at a final version with bolder lines.

In terms of colors, I initially explored gradients and variations of the original blue but found they didn't resonate. Instead, we settled on "Caribbean Green," a warmer hue that embodies our core company values: inclusivity, humanity, and empowerment.

Here is the journey of our logo design and its applications. For further details, you can download Compuco's Brand Guidelines at the bottom of this page.